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2009 NAA-USA TODAY
Marketing Competition Winners Announced
Overland Park, Kan., May 27, 2009 -Creative
marketing and advertising in the auction industry is
essential when it comes to the success and growth of
an auction company. The National Auctioneers
Association (NAA) Marketing Competition is a
competition among members and allows them the
opportunity to highlight their innovative creations
over the past year and vie for top awards for their
marketing and advertising materials. The annual
competition is presented in partnership with USA
TODAY and this year judges reviewed over a thousand
entries.
The competition is comprised of more than 100
categories in three divisions: Photography,
Advertising/Public Relations and Auction of the
Year. The categories focus on a myriad of
promotional programs and pieces, including best
newspaper/magazine advertising, best member Web
site, best television commercial, best auction
appraisal, best business newsletter, best news
release and more.
The 2009 NAA Marketing Competition Grand Champion
was Rex Schrader, CAI, Schrader Real Estate &
Auction Co., Columbia City, Ind. Scott Oglesby,
AARE, United Country - Oglesby Co., Bartow, Fla. won
Auction of the Year. Winning Best of Show in the
Photography Division was Rick Williams, Schrader
Real Estate & Auction Co., Columbia City, Ind. Rex
Schrader, CAI, also won Best of Show in the
Advertising/Public Relations category.
Entries were judged by a panel of marketing
professionals with backgrounds in photography,
design, print and multi-media. Judging criteria
included creativity, effectiveness, clarity, visual
appeal and more.
All winners will be formally recognized Thursday,
July 16 during the NAA Marketing Competition Awards
Reception. This year marks the 60th International
Auctioneers Conference and Show, which will be held
July 13-18 at the Overland Park Convention Center.
Winners will receive a plaque, and their entries
will be displayed on the trade show floor at
Conference and Show for their colleagues to view.
A complete list of winners is as follows:
Grand Champion
Rex Schrader, CAI
Schrader Real Estate & Auction Co.
Columbia City, Ind.
Auction of the Year
Scott Oglesby, AARE
United Country - Oglesby Co.
Bartow, Fla.
Best of Show Photography
Rick Williams
Schrader Real Estate & Auction Co.
Columbia City, Ind.
Best of Show Advertising/Public Relations
Rex Schrader, CAI
Schrader Real Estate & Auction Co.
Columbia City, Ind.
Photography Division Winners
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Photography Division, Antique Auctions
Henry M. Stanley, III, CAI, AARE, GPPA, CES,
Stanley & Son, Inc., Chillicothe, Ohio
-
Photography Division, Auction Team
Rick Williams, Schrader Real Estate & Auction
Co., Columbia City, Ind.
-
Photography Division, Auction Crowd
Robert Storment, CAI, AARE, BAS, CES, Super
Auctions, Huntington Beach, Calif.
-
Photography Division, Auctioneer in Action
Luther Davis, Davis Auctioneers, LP, Burleson,
Tex.
-
Photography Division, Automobile Auctions
Scott Oglesby, United Country - Oglesby Co.,
Bartow, Fla.
-
Photography Division, Buyer Excited About
Purchase
Scott Oglesby, United Country - Oglesby Co.,
Bartow, Fla.
-
Photography Division, Collectibles/Specialty
Auctions
Kim Popp, BAS, CES, Super Auctions, Huntington
Beach, Calif.
-
Photography Division, Equipment Auctions (C & I)
Henry Stanley, III, CAI, AARE, CES, GPPA,
Stanley & Son, Inc., Chillicothe, Ohio
-
Photography Division, Equipment Auctions (Farm)
Nick Cummings, CAI, Schrader Real Estate &
Auction Co., Columbia City, Ind.
-
Photography Division, Household/Estate
Liquidations
Tanner Hernandez, Prime Time Auctions,
Pocatello, Idaho
-
Photography Division, Real Estate Auctions
Henry Stanley, III, CAI, AARE, CES, GPPA,
Stanley & Son, Inc., Chillicothe, Ohio
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Photography Division, Technology in Use During
an Auction
Wayne Yoder, W. Yoder Auctions, Wautoma, Wis.
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Photography Division, Wild Card
Jim Huff, CAI, Richard Realty & Auction Inc.,
Mt. Pleasant, Iowa
Advertising/Public Relations Division Winners
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Auction Printed Materials, One-Color, Antiques
Jack Nitz, CAI, Jack Nitz & Associates, Fremont,
Neb.
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Auction Printed Materials, One-Color,
Automobiles
Henry Stanley, III, CAI, AARE, CES, GPPA,
Stanley & Son, Inc., Chillicothe, Ohio
-
Auction Printed Materials, One-Color, Benefit
Jolene Jokela Veo, Jokela Auction Co., Park
Rapids, Minn.
-
Auction Printed Materials, One-Color, Business
Liquidations
Courtney Nitz, Jack Nitz & Associates, Fremont,
Neb.
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Auction Printed Materials, One-Color, C & I
Machinery and Equipment
Dave Veo, Jokela Auction Co., Park Rapids, Minn.
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Auction Printed Materials, One-Color, C & I Real
Estate
Stephen M. Karlbelk, CAI, AARE, National
Commercial Auctioneers, Tulsa, Okla.
-
Auction Printed Materials, One-Color,
Collectibles/Specialty
Jay Nitz, Jack Nitz & Associates, Fremont, Neb.
-
Auction Printed Materials, One-Color, Farm
Machinery and Equipment
Nick Cummings, CAI, Schrader Real Estate &
Auction Co., Columbia City, Ind.
-
Auction Printed Materials, One-Color, Farm Real
Estate
Henry M. Stanley III, CAI, AARE, CES, GPPA,
Stanley & Son, Inc., Chillicothe, Ohio
-
Auction Printed Materials, One-Color, General
Household/Estate Liquidation
Dave Veo, Jokela Auction Co., Park Rapids, Minn
-
Auction Printed Materials, One-Color,
Residential Real Estate
Tanner Hernandez, Primte Time Auctions,
Pocatello, Idaho
-
Auction Printed Materials, Two-Color, Antiques
Jerry Ehle, Schrader Real Estate & Auction Co.,
Columbia City, Ind.
-
Auction Printed Materials, Two-Color, Business
Liquidations
William J. Summs, CAI, AARE, BAS, CES, GPPA,
Atlantic Asset Management Group, Inc., Norfolk,
Va.
-
Auction Printed Materials, Two-Color, C & I
Machinery and Equipment
Doug Heuker, AARE, GPPA, Miedema Auctioneering,
Byron Center, Mich.
-
Auction Printed Materials, Two-Color, C & I Real
Estate
Scott Miedema, AARE, GPPA, Miedema
Auctioneering, Byron Center, Mich.
-
Auction Printed Materials, Two-Color,
Collectibles/Specialty
Nelson Aumann, CAI, Aumann Auctions, Inc.,
Nokomis, Ill.
-
Auction Printed Materials, Two-Color, Farm
Machinery and Equipment
Doug Heuker, AARE, GPPA, Miedema Auctioneering,
Byron Center, Mich.
-
Auction Printed Materials, Two-Color, Farm Real
Estate
Rex Schrader, CAI, Schrader Real Estate &
Auction Co., Columbia City, Ind.
-
Auction Printed Materials, Two-Color, General
Household/Estate Liquidation
Jerry Ehle, Schrader Real Estate & Auction Co.,
Columbia, Ind.
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Auction Printed Materials, Two-Color,
Residential Real Estate
Andrew Imholte, BAS, Black Diamond Auctions, St.
Cloud, Minn.
-
Auction Printed Materials, Multi-Color, Antiques
James C. Cochran, Cochran Auctioneers &
Associates, Boonsboro, Md.
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Auction Printed Materials, Multi-Color,
Automobiles
Rich Penn, Rich Penn Auctions, Waterloo, Iowa
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Auction Printed Materials, Multi-Color, Benefits
Andrew Imholte, BAS, Black Diamond Auctions, St.
Cloud, Minn.
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Auction Printed Materials, Multi-Color, Business
Liquidations
Jeff Jourdan, Roebuck Auctions, Destin, Fla.
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Auction Printed Materials, Multi-Color, C & I
Machinery and Equipment
James G. Cochran, Cochran Auctioneers and
Associates, Boonsboro, Md.
-
Auction Printed Materials, Multi-Color, C & I
Real Estate
Warren A. Ward, AARE, Albert Burney Inc., Gadsen,
Ala.
-
Auction Printed Materials, Multi-Color,
Collectibles/Specialty
Matt Schultz, BAS, Schultz Auctioneers, Upsala,
Minn.
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Auction Printed Materials, Multi-Color, Farm
Machinery and Equipment
Scott Musser, CAI, BAS, Musser Brothers Auction,
Pasco, Wash.
-
Auction Printed Materials, Multi-Color, Farm
Real Estate
Dewey Jacobs, CAI, AARE, Albert Burney Inc.,
Gadsden, Ala.
-
Auction Printed Materials, Multi-Color, General
Household/Estate Liquidation
Walter L. House, CAI, AARE, CES, House Auction
Company, Inc., Mashallberg, N.C.
-
Auction Printed Materials, Multi-Color,
Livestock
Doug Sheridan, CAI, Sheridan Realty & Auction
Service, Mason, Mich.
-
Auction Printed Materials, Multi-Color,
Residential Real Estate
Dewey Jacobs, CAI, AARE, Albert Burney Inc.,
Gadsden, Ala.
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Catalogs, Antiques
Rich Penn, Rich Penn Auctions, Waterloo, Iowa
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Catalogs, Business Liquidations
Rich Penn, Rich Penn Auctions, Waterloo, Iowa
-
Catalogs, C&I Machinery and Equipment
Charles Ruby, Wolfe Auctions, Inc., Frederick,
Md.
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Catalogs, C&I Real Estate
Jeff Jourdan, Roebuck Auctions, Destin, Fla.
-
Catalogs, Collectibles/Specialty
Wayne Yoder, W. Yoder Auctions, Wautoma, Wis.
-
Catalogs, Farm Machinery and Equipment
Nick Cummins, CAI, Schrader Real Estate &
Auction Co., Columbia City, Ind.
-
Catalogs, Farm Real Estate
Kurt M. Aumann, CAI, ATS, Aumann Auctions, Inc.,
Nokomis, Ill.
-
Catalogs, General Household/Estate Liquidation
Lisa L. Gay, CAI, LL Auctions, Dickinson, Tex.
-
Catalogs, Multiple Auctions
Rex Schrader, CAI, Schrader Real Estate &
Auction Co., Columbia City, Ind.
-
Catalogs, Residential Real Estate
Jeff Jourdan, Roebuck Auctions of Florida,
Destin, Fla.
-
Online Catalogs, Antiques
Rich Penn, Rich Penn Auctions, Waterloo, Iowa
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Online Catalogs, Automobiles
Roger Hansen, CAI, Prairie Farm, Wis.
-
Online Catalogs, Business Liquidations
Rich Penn, Rich Penn Auctions, Waterloo, Iowa
-
Online Catalogs, C&I Machinery and Equipment
Aaron Traffas, CAI, Purple Wave, Inc.,
Manhattan, KS
-
Online Catalogs, C& I Real Estate
Lonny McCurdy, AARE, McCurdy Auction LLC,
Wichita, Kan.
-
Online Catalogs, Collectibles/Specialty
Melissa Storment, AARE, Real Estate Auction
Associates, Huntington Beach, Calif.
-
Online Catalogs, Farm Machinery and Equipment
Luther Davis, Davis Auctioneers, LP, Burleson,
Tex.
-
Online Catalogs, Farm Real Estate
Aaron Traffas, Purple Wave, Inc., Manhattan, KS
-
Online Catalogs, General Household/Estate
Liquidation
Aaron Traffas, Purple Wave, Inc., Manhattan, KS
-
Online Catalogs, Livestock
Aaron Traffas, Purple Wave, Inc., Manhattan, KS
-
Online Catalogs, Residential Real Estate
Aaron Traffas, Purple Wave, Inc., Manhattan, KS
-
Newspaper/Magazine Advertising, One-Color
Rich Penn, Rich Penn Auctions, Waterloo, Iowa
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Newspaper/Magazine Advertising, Two-Color
William J. Summs, CAI< AARE, BAS, CES, Gppa,
Atlantic Asset Management Group, Inc. Norfolk,
Va.
-
Newspaper/Magazine Advertising, Multi-Color
Matthew S. Hurley, CAI, AARE, Hurley Auctions,
Greencastle, Penn.
-
Postcards, Two-Color
George Martin, Martin & Martin Auctioneers,
Pelzer, S.C.
-
Postcards, Multi-Color
Cammy Theurer-McComb, Theurer Auction/Realty,
LLC, Wellington, Kan.
-
Business Promotion, Business Newsletter
Jeff Jourdan, Roebuck Auctions of Florida,
Destin, Fla.
-
Business Promotion, Business Stationery
Melissa Storment, AARE, Super Auctions,
Huntington Beach, Calif.
-
Business Promotion, Company Brochure
Jeff Jourdan, Roebuck Auctions of Florida,
Destin, Fla.
-
Business Promotion, Company Promotional Item
Kim Popp, BAS, CES, Super Auctions, Huntington
Beach, Calif.
-
Business Promotion, News Release
Jeff Jourdan, Roebuck Auctions of Florida,
Destin, Fla.
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Business Promotion, Presentation Folder
Robert Storment, CAI, AARE, BAS, CES, Super
Auctions, Huntington Beach, Calif.
-
Broadcast/Audiovisual, AV/DVD Presentation
Danny Ford, CAI, CES, Ford Brothers, Inc.,
Somerset, Ken.
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Broadcast/Audiovisual, Radio Commercial
Matthew S. Hurley, CAI, AARE, Hurley Auctions,
Greencastle, Penn.
-
Broadcast/Audiovisual, Television Commercial
Beth Rose, CAI, Rose Auction Group, LLC, Maumee,
Ohio
-
State Associations, Conference/Convention
Promotion
Michigan State Auctioneers Association
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State Associations, Magazine, Two-Color
Michigan State Auctioneers Association
-
State Associations, Magazine, Multi-Color
Indiana Auctioneers Association
-
State Associations, New Member Recruitment
Brochure
Minnesota State Auctioneers Association
-
State Associations, Newsletter, Multi-Color
Colorado Auctioneers Association
-
State Associations, News Releases
Michigan State Auctioneers Association
-
State Associations, State Association Web Site
Michigan State Auctioneers Association
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State Associations, State Association Web Site
Home Page
Michigan State Auctioneers Association
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Internet, Member Web Site
B.J. Jennings, CAI, BAS, 1st Class Benefits,
York Haven, Penn.
-
Internet, Member Web Site Home Page
Lonny McCurdy, AARE, McCurdey Auction LLCm
Wichita, Kan.
-
Internet, Online Marketing Campaign
Kevin Oldham, United Country Auction Services,
Kansas City, Kan.
-
Internet, Online-only Auction
Aaron Traffas, CAI, ATS, CES, Purple Wave Inc.,
Manhattan, Kan.
-
Auction Presentations, Auction Proposals
Lonny R. McCurdy, AARE, McCurdy Auction LLC.,
Wichita, Kan.
-
Auction Presentations, Auction Summaries
Kim Popp, BAS, CES, Super Auctions, Huntington
Beach, Calif.
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Public Relations: Promoting the Industry, the
NAA, or Your Business, Special Events
Jeff Jourdan, Roebuck Auctions of Florida,
Destin, Fla.
-
Public Relations: Promoting the Industry, the
NAA, or Your Business, Speeches
Lonny R. McCurdy, AARE, McCurdy Auction LLC.,
Wichita, Kan.
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